With Nature | Green Initiatives in Kitzbühel
Nature
Green Action - Values First
We place sustainability at the heart of everything we do. Guided by our values of environmental stewardship, community empowerment, and responsible travel experiences, our goal is to foster a culture of sustainable practices within our organisation. At the same time, we equip our guests with the knowledge and tools to demonstrate responsible behavior that meets the needs of our local community and environment.
Green Initatives in Kitzbühel
UPCYCLING | Christmas Trees
Sustainability is a core value for Kitzbühel Tourismus - also in the use of natural materials. The Christmas trees from the Kitzbühel Advent were not simply disposed of after their use at various events, but consciously reused.
In the spirit of the circular economy, the trees were given a useful second life: they were donated to the Aurach Wildlife Park as a nutritious treat, where sheep, ibex and other wild animals can enjoy the fragrant greenery. This approach gives natural resources a new purpose and promotes an environmentally friendly way of utilising them. A great example of how the principles of the circular economy are actively practised in Kitzbühel!
Masters Guild Kitzbühel: True Masters. Genuine Craftsmanship.
20 local traditional businesses from Kitzbühel have joined forces to form the Meistergilde. The "Guild Seal" featuring the chamois stands for exceptional craftsmanship. The Meistergilde businesses also play an important role as employers and trainers of apprentices. They provide young people in and around Kitzbühel with the opportunity to learn and practice traditional crafts. In this way, knowledge is passed on and preserved in the region—an invaluable asset for the future. The jobs secured by the Meistergilde businesses provide stability and prosperity, forming the foundation for the continued healthy development of the town.
Unsere Kiste
Unsere Kiste is a sustainable self-service shop in Kitzbühel, open 24/7. Here, you’ll find a wide selection of regional and seasonal foods, as well as handcrafted products. Access and payment are simple and contactless using a debit card, credit card, smartwatch, or smartphone—no staff required. The shop is operated by locals and open to everyone.
How it works in four easy steps:
Step 01: Open the door with your card or smartphone (NFC function).
Step 02: Choose fresh, regional products.
Step 03: Pay easily and cash-free with your card or smartphone.
Step 04: Convenient, round-the-clock shopping for unique regional products.
Working Together
ARGEs (Cooperative Working Groups) bring together key partners to align regional interests and achieve common goals.
Bike ARGE: A collaboration between KitzSki, Kitzbühel Tourism, and Kirchberg Brixental Tourism, focused on enhancing the biking experience through coordinated infrastructure and marketing.
Golf ARGE: Unites specialist golf hotels in the Kitzbühel district to strengthen the region as a top golf destination.
Through these ARGEs, Kitzbühel promotes sustainable growth in bike and golf tourism.
Local Heros
Kitzbühel is more than just breathtaking landscapes and world-class events—it’s the people who make it truly special. Our Local Heroes project celebrates the stories of community members whose passion, dedication, and hard work shape the unique spirit of Kitzbühel.
From mountain guides and artisans to volunteers, athletes, and local business owners, these individuals play a vital role in preserving our traditions, fostering sustainability, and creating authentic experiences for both residents and visitors.
Through their stories, we honor the heart of Kitzbühel: a community that thrives on connection, pride, and the love of our beautiful region.
We Ride Kitzbuehel Community
We Ride Kitzbühel is a mountain sports community that connects people through adventure, mindfulness, and camaraderie.
Meeting twice a week, they enjoy activities like biking, running, skiing, yoga, and swimming, promoting healthy, sustainable living.
Open to all skill levels, the group fosters an inclusive, supportive atmosphere.
Stay updated on group rides and events via Instagram.
DRINKING WATER - Look for the blue drop
Look for the blue drop: 35 businesses in Kitzbühel offer free fresh drinking water, an initiative from the local community promoting sustainable practices. Guests and locals can easily refill their bottles – just watch for the blue sticker in the window. It’s a simple way to contribute to protecting the environment together.
Interested businesses can contact Kitzbühel Tourism or pick up the sticker at the Service Center.
Tips for Sustainable Behaviour in Nautre
Zero Waste in the Mountains
Sustainability, zero waste, living without litter—these are goals we all aim for, though avoiding all packaging waste can be challenging. That’s why we’ve gathered simple tips to show how small actions can protect our mountains and natural spaces.
- Use reusable containers for food.
- Bring a small bag for your own waste and litter.
- Choose local products with less packaging.
- Carry a reusable water bottle to refill along the way.