Rebranding
Kitzbühel presents itself in a new look
Starting June 20, 2024, Kitzbühel entered a new era. Known for its rich history and ever-present pioneering spirit, Kitzbühel Tourism introduces a completely new look for its destination brand, setting new standards in alpine destination marketing. For the first time, Kitzbühel is opting for a clear, stylistic design. The new visual style, marked by striking, futuristic imagery, is not only innovative but also underscores Kitzbühel's leadership role in destination marketing. The chamois, a central element of "Gamsstadt," continues to play a pivotal role.
#wirsindKitzbühel
First impressions from our new brand image CLICK ON FILM
Why is the Chamois so important?
Why do we need Something New?
How were the First Reactions?
Impressionen from the Relaunch Event
Kitzbühel defines the future of Alpine tourism.
#wirsindKitzbühel
The Kitzbühel brand boasts a dynamic and successful history. To continue captivating our guests in the future, the #WeAreKitzbühel brand-building initiative has further refined Kitzbühel's positioning and strategic direction. The envisioned future builds on Kitzbühel's strengths and provides relevant responses to the evolving needs of tomorrow's guests
"Moving forward, brands will transcend their roles as mere status symbols to become pivotal anchors for communities united by shared values".
The boundaries between work, leisure, and vacation are increasingly blurring. Consequently, Kitzbühel aims to be much more than a classic vacation destination. We see ourselves as a comprehensive space for life and relaxation, serving guests, employees, and residents alike. Through our collaborative journey, Kitzbühel is has clearly positioned itself as your "Preferred Place to Be".
We remain committed to our high standards of quality, reinterpreting them in a novel and refreshing way. All of this not only delights our guests of today but also attracts new segments of visitors.
The name Kitzbühel holds historical and cultural significance, deeply intertwined with the region and its natural surroundings. Originally mentioned in the Chiemsee document of 1165 as 'Chizbuhel' and later known as 'Kitzbichl' until 1895.
The term 'Kitz' is German for a young goat, and in the Kitzbühel area, it specifically refers to the chamois, a native wild animal renowned for its agility and resilience. These qualities reflect the spirit of the Kitzbühel community. The word 'Bühel' in German means 'small hill.' The landscape around Kitzbühel is characterized by grassy hills and mountains that provide a habitat for the chamois.
Together, the name Kitzbühel symbolizes both the geographic features of the region and its connection to the local wildlife. The chamois, with its graceful presence in the mountains, serves as an emblem of the nature and the connection to the mountains.
The word "Gams" comes from the Old High German "gamoza" and Middle High German "gamse" or "gams," referring to the chamois, a mountain animal native to the Alps, especially in Kitzbühel.
In Kitzbühel and other Alpine regions, the "Gams" is much more than just an animal; it’s a symbol of resilience and grace. These remarkable creatures, known for their agility and strength, thrive in the steep, rugged terrain of the Alps. For the people of Kitzbühel, the Gams embodies the deep connection they feel with their natural surroundings.
By using the word "Gams," we celebrate our regional identity and the bond we share with our landscape and wildlife. It’s a reflection of the pride we take in the beauty of our home and the uniqueness that makes Kitzbühel so special.